So many of the marketing and advertising books I’ve read, all teach the same techniques. Why is it that people think they can keep recycling garbage that doesn’t work? Out of all the books in the world, where are all the good ones? When I read a book, I want quality information that I can apply to my life, my situation, or day right then. I want a book that provides me with websites, phone numbers, emails, addresses and strategies.
I’ve got two books that I’d like to recommend that have changed my life. The first is “Free Marketing,” 101 Low and No-Cost ways to Grow Your Business Online and Off by Jim Cockrum. This book made me feel like a kid in a candy store. Every turn of the page, I was learning something new. Each chapter provided me with valuable websites, stats, people to contact, and so on. It was the perfect book. I contribute much of my business success over the past three years to “Free Marketing.” http://JimCockrum.com
The second book I’d like to recommend is “The 10X Rule” by New York Times Bestselling Author, international sales expert, sales trainer, and motivational speaker, Grant Cardone. As the cover states, “The only difference between success and failure,” is the 10X Rule. I came across Grant Cardone for the first time in December of 2014, while searching for Zig Ziglar videos on YouTube.
At first, I was turned off by Grant’s foul language in his videos. I couldn’t believe this guy had such intelligence and yet had such a poor vocabulary. While I was turned off by his foul language, I was very quickly excited by his wisdom. The guy was just spewing knowledge all over my computer screen. For the next few weeks, I ate, drank, watched, listened, and devoured any and all content by Grant Cardone. I was visiting my family in the mountains of West Virginia that Christmas, and I knew I had to have more of Grant Cardone. I went straight to the mall to purchase his book, “The 10X Rule.”
Needless to say, Grant Cardone has been a huge business inspiration to me this year. I’ve doubled my income this year since I started following Grant online. This upcoming year, my company will more than double its income because of the teachings of Grant Cardone. http://GrantCardone.com
Nate Fortner, author of "Success Requires Action"