Advertising: How Coffee Sleeve Marketing Can Get Your Business In Front of Thousands of People Weekly
Coffee Sleeve Marketing
Put a Little Caffeine in Your Advertising Efforts
The average person will take at least 20 to 30 minutes to drink their morning cup of Joe, so why not put your message directly into their hands?
Coffee Sleeve Marketing is a great way to provide your customers with information about upcoming sales or provide a coupon. WhosoeverPress.com in Boaz, AL. is a Publishing Company that I own. Not only do we publish writers, but we provide different services to our community as well. One of those services is to our local coffee shop called Jamoka’s Coffee Company. We provide them with their coffee sleeves, and we do it totally free.
So, here’s how it started! As a Publisher working with mainly low-income or never before published authors, I had to develop creative ways for them to promote their books. I was sitting in Jamoka’s Coffee Shop here in Boaz, AL. one day when I noticed their coffee sleeve was thick and had a green leaf on it for some reason. I couldn’t for the life of me figure out why they didn’t have their logo on there. In my mind, I thought, “You guys need to be building your brand.” I spoke with the owner that day and asked, “If I could provide you with free coffee sleeves with your logo on the front, would you use them?” She immediately agreed. Now, I just had to figure out how I was going to make it happen.
My original thought was to promote my authors’ new titles on the back, but quickly became so hot among local businesses that they were calling me wanting to advertise on the back of my sleeves too! Needless to say, Jamoka’s Coffee Company has received approximately 30,000 free coffee sleeves this year, saving them some serious cash!
Not only did they start to brand themselves with their logo on every sleeve, but the local economy was boosted as well, by cross-promoting local businesses on their sleeves. Honestly, it’s helped to make my bank account “a latte” happier! Coffee Sleeve Marketing is a win-win for everyone involved.
Nate Fortner, Owner of WhosoeverPress.com, Author of “Book Marketing in the 21st Century,” and “How to Be a Successful Writer Overnight.”
Why not try this in your town? Need to order customized coffee sleeves?
#Coffeesleeves #Marketing #Business #Entrepreneur
How Do I Purchase An ISBN For My Book?
ISBN stands for The International Standard Book Number. It’s a 13-digit number that identifies your book and publisher. If you’re going to be selling your book through a distribution chain, then you need an ISBN. If you’re just going to hand it out to your family and friends, then don’t waste your money purchasing an ISBN.
To purchase an ISBN, visit www.MyIdentifiers.com. The cost for a single ISBN is $125.00 or you may purchase a block of ten for $295.00. If you’re a large Publishing House, then you may want to purchase a block of 1,000 ISBN’s for a rate of only $1.00 each.
You will also need a barcode for your book, which is a separate cost of $25.00. The barcode can also be purchased from the myidentifiers.com website. The bar code is what stores use to scan the book at the time of purchase. It’s important to note that if you’re publishing with a well-established publishing house, then they will purchase the ISBN and bar code for you.
How Do I Purchase a Library of Congress Number For My Book?
Obtaining an LOC# for your book is quite easy. The LOC# is issued prior to publication, and is for books intended for distribution to libraries. It’s called the Preassigned Control Number (PCN) and may be requested simply by visiting http://pcn.loc.gov. You will be required to create an account, which is easy. Then, you simply request the LOC# (PCN#) by submitting the one-page application. Typically your number will arrive in your email inbox within ten days, but usually only takes a couple of days. Make sure you or your Publisher places the Library of Congress # on the Copyright page of your book. Once the book is printed, one complimentary copy needs to be mailed to the Library of Congress.
Library of Congress
US Programs, aw, and Literature Division
Cataloging in Publication Program
100 Independence Avenues, S.E.
Washington, DC. 20540-4283
There are no fees for participating in the PCN program. The LOC# is FREE! While all books aren’t eligible for the program, you can find out if your book qualifies by visiting the PCN website.
Nate Fortner, Author of “Book Marketing in the 21st Century,” and “How To Be A Successful Writer Overnight.”
How Can I Turn My Paperback Book Into an Audio Book?
It’s obvious we are living in different times than we were twenty years ago. Technology has mad advancements beyond what many of our minds can comprehend. It seems to me that soon as I learn to use one piece of technology, something new is created to replace my current program. We are living in an ever-evolving world, and we must learn to adapt if we want to survive.
People are busier now more than ever before in history. The average person reads only one book per year. Who has time to read anyway? By time we get home from work, fight with the kids, and eat supper, it’s time for bed. We simply need more time. Don’t you agree?
As Authors, if we want people engaging with our content, we must provide it in a way they can use. Times are only going to get busier, and let’s face it, you need an audio book! What time I don’t have to sit and read a book, I do have 30 minutes on the way to and from work every day to listen to an audio book. That’s 60 minutes of my time that I’m trapped in my truck that I could be listening to your content.
If you want people actively reading your material, you must make it available on a platform they can use in the midst of their busy schedule. By creating an audio book, you just helped someone create more time in their day to drown themselves in your content.
Want to create your very own audio book?
Your book will be made available on Amazon.com, iTunes, and the big one is Audible.com. This is an Amazon.com owned company, so you can rest assured it’s a great platform.
Nate Fortner, Author of “Book Marketing in the 21st Century,” and “How To Be A Successful Writer Overnight.”
Too Busy Not To Use Social Media
As a business owner, I understand we are busy all day engaging with others, working on contracts, and promoting current products. “33% of small-business owners reported working more than 50 hours per week, while an additional 25% said they work more than 60 hours a week,” according to a poll of readers of the New York Enterprise Report. April 13, 2016.
In an article written by Ted O’ Calahan on Inc.com, Ted notes that, According to http://accountingweb.com, “The latest Wells Fargo/Gallup Small Business Index finds that small business owners today work an average of 52 hours per week. The majority, 57% work six days a week and more than 20% work all seven days.”
In an article published by The Washington Post, Jeana McGregor writes in a report released by Gallup, “the average time worked by a full-time employee has ticked up to 46.7 hours per week.” The fact is, we all work crazy hours each week, but are we doing all we can to make every sale possible? Are we satisfied with our current results? Are we too busy to use social media?
Do you use social media to promote your business? Are you tweeting, blogging, or publishing videos on YouTube? If so, awesome! If not, you’re losing money and missing out on the opportunity to become omnipresent. People must know you exist! Don’t leave money on the table.
My Editor called me one day and said,” I’ve just discovered a website that’s going to help us grow the company.” She went on to tell me about a website called http://Tweetdeck.com. She said that we could schedule our company’s tweets on Twitter, and that would definitely free me up about an hour per day. This website made it possible for me to free up approximately 7 hours per week of my time. A few weeks later, she called me excited about yet another website she discovered called http://TweetJukeBox.com. This website really got me excited!
http://Tweetdeck.com was great in the fact that it allowed me to schedule my posts, but if I wanted a post to go out every day, I had to manually schedule it for each day. This took a little time to accomplish, but the site is free to use. On the other hand, http://TweetJukeBox.com comes with a monthly charge, but once you schedule a post, you’re done. I love the fact that Tweet Jukebox allows me to schedule the same post every five hours, whereas Tweetdeck is only once per day.
I’m also uploading a new video constantly on YouTube. Right now, I have my articles, Tweets, Facebook Posts, and YouTube videos all scheduled for the first quarter of next year. Look at all the time I’ve freed up for myself. Come the first of the year, the only thing I’ll have to do is be on the phone, knocking on doors, and banking some serious cash. We’re too bust not to be using social media!
On how many social media sites do you currently have a presence? Check out the link below for a list of social media sites you probably didn’t know existed.
Nate Fortner, Author of “Book Marketing In the 21st Century,” and “How To Be A Successful Writer Overnight.”
So many of the marketing and advertising books I’ve read, all teach the same techniques. Why is it that people think they can keep recycling garbage that doesn’t work? Out of all the books in the world, where are all the good ones? When I read a book, I want quality information that I can apply to my life, my situation, or day right then. I want a book that provides me with websites, phone numbers, emails, addresses and strategies.
I’ve got two books that I’d like to recommend that have changed my life. The first is “Free Marketing,” 101 Low and No-Cost ways to Grow Your Business Online and Off by Jim Cockrum. This book made me feel like a kid in a candy store. Every turn of the page, I was learning something new. Each chapter provided me with valuable websites, stats, people to contact, and so on. It was the perfect book. I contribute much of my business success over the past three years to “Free Marketing.” http://JimCockrum.com
The second book I’d like to recommend is “The 10X Rule” by New York Times Bestselling Author, international sales expert, sales trainer, and motivational speaker, Grant Cardone. As the cover states, “The only difference between success and failure,” is the 10X Rule. I came across Grant Cardone for the first time in December of 2014, while searching for Zig Ziglar videos on YouTube.
At first, I was turned off by Grant’s foul language in his videos. I couldn’t believe this guy had such intelligence and yet had such a poor vocabulary. While I was turned off by his foul language, I was very quickly excited by his wisdom. The guy was just spewing knowledge all over my computer screen. For the next few weeks, I ate, drank, watched, listened, and devoured any and all content by Grant Cardone. I was visiting my family in the mountains of West Virginia that Christmas, and I knew I had to have more of Grant Cardone. I went straight to the mall to purchase his book, “The 10X Rule.”
Needless to say, Grant Cardone has been a huge business inspiration to me this year. I’ve doubled my income this year since I started following Grant online. This upcoming year, my company will more than double its income because of the teachings of Grant Cardone. http://GrantCardone.com
Nate Fortner, author of "Success Requires Action"