These 3 Marketing Techniques Will Explode Your Writing Business
As a Publisher, I constantly have authors asking how they can better promote their books. I honestly wish there was a miracle answer, but there’s not. However, I do have three avenues of marketing that I want to discuss with you. I recently spoke with a business owner who is currently worth about $900,000,000. I asked, “What is the #1 thing that you’ve done in business that has helped you to get the most massive amounts of attention?” “His answer was, “Definitely learning to hammer every social media platform.” You’re probably thinking you don’t have time to be on all these social media platforms and run your business, right? The truth is, if you want massive attention, you need to provide massive amounts of content!
The top 3 Free Marketing Avenues Are:
What is a blog?
A blog is a website or web page that is updated by an individual or small group that post articles on a specific topic.
We all know that Google loves fresh quality content. Right now, some of my previous blog posts are showing up on the first page of Google search results. This is where you need your content being displayed. When you can provide quality content on a regular basis, you become a valuable source of information. Be sure that you’re providing solutions to problems in your blog posts. Honestly, no one cares what color your shoes are. They want to know where they can buy a pair for themselves.
Quality Content - hinges on the truth. Don’t spread false information, or you could be blacklisted by those who just read your article. Then, guess whose article will be passed over next time they search for content? Content is king!
Frequency- Develop a schedule for when your articles will post on your blog and be consistent. Posting once a month will never produce the results you’re searching for in return. At first, I know it can be daunting for some to constantly be coming up with new content, but keep brainstorming for topics. The more you post, the more Google will have to work with, ultimately helping you to be discovered. I would suggest posting at least once a week. If you’re ready to roll, post once or twice per week. One of my authors, Christy Smith, Author of “Forever and Always” is a Historical Romance author. I understand, she can only post so much about her novella, but what I suggested to her was to start writing either historical or romance articles. Writing like this, she will never run out of material, and she could always find a creative twist to add a plug for her book.
Keywords - Figure out what the main topics are in your article. Those words or phrases are your key words and key phrases. If you’re posting on Blogger.com, these are called labels. This is where we get into SEO, short for Search Engine Optimization. These are the words or phrases that others will be searching for on Google. When you have these words selected as your keywords or labels, then guess whose article is going to have a better chance of showing up?
For more ideas on Blogging, visit:
“Quality content in the hands of your prospect produces sales.”
Videos can find their way into the eyes of your target market if you do it right. Producing great video content can make your content go viral. Of course, when you hear of a video that has gone viral, it’s usually something so cool that people just can’t seem to get enough. Sometimes, viral just happens.
What is viral?
Think in terms of sickness or disease. It can be viral and affect the entire body. For your video to be viral, it needs to be infecting the internet like the plague. Your content needs to be contagious!
The same principles that apply to blogs, also apply to videos.
You need hundreds of videos going out all over the internet. You should be uploading videos on YouTube, Vimeo, Facebook, LinkedIn, Twitter, and all other social media platforms.
“You need massive attention everywhere, not a massive billboard somewhere.”
Social Media Marketing
What is Social Media?
According to Google, Social Media is websites and applications that enable users to create and share content or to participate in social networking.
Let’s break it down a little more.
What does it mean to be social?
Being social is basically gathering together as a group or organization and communicating with each other. Being social could mean going to church, a party, a club, or any other place where people are gathering to hang out.
What is Media?
According to Google, media is the main means of mass communication (especially television, radio, newspaper, and the internet).
Now, what is social media?
Social Media according to Nate is any place online where people are gathering to share content. This includes pictures, videos, articles written on blogs, or even audio podcasts.
If you plan to be heard, and get the news out about your book, you must learn to use Social Media. Social Media can instantly allow you to travel the world without even leaving your house.
“Success has been written in the stars, only for those willing to shoot that high.”
Nate Fortner, Author of “Book Marketing in the 21st Century,” and “How To Be a Successful Writer Overnight.”